NEW BALANCE FRESH CART
A three day mobile experience utilizing the iconic NYC coffee cart to activate around the city. A unique pop-up that blends fashion and NYC-centric treats to strengthen New Balance's brand positioning with street culture and speak to the NY community, while creating a shareable experience.
Roles: Graphic Design, Design Direction, Print Production
Roles: Graphic Design, Design Direction, Print Production
 
      
      
      
      
      
      
      
      
      
      
      
      
     3D modeling by Chris Malloy
 
      
      
      
      
      
     
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                      