NEW BALANCE FRESH CART
A three day mobile experience utilizing the iconic NYC coffee cart to activate around the city. A unique pop-up that blends fashion and NYC-centric treats to strengthen New Balance's brand positioning with street culture and speak to the NY community, while creating a shareable experience.
Roles: Graphic Design, Design Direction, Print Production
Roles: Graphic Design, Design Direction, Print Production
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3DÂ modeling by Chris Malloy
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